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Grassroots’ Clients Clean up at the ADCC Directions Awards

Grassroots’ Clients Clean up at the ADCC Directions Awards

Congrats to all the winners of The ADCC’s Directions 2017! We did a bit of a round up since we were lucky to feature a number of these campaigns on our boards this past year. So without further ado, here are a few of the Advertising & Design Club of...
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Staff Picks 2017!

Staff Picks 2017!

At the end of every year, the Grassroots staff rounds up our favourite campaign or creative. It’s tough to choose between all the colourful posters that roll through our warehouse, but here are our “best of” 2017… Foo Fighters “Concrete & Gold” mural: It looks great, it’s in a fantastic...
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Benefits Of Using A Flash Mob To Create Brand Awareness

Benefits Of Using A Flash Mob To Create Brand Awareness

If you’re mulling over different ways to promote your brand, you might want to consider flash mobs. There’s a whole lot of competition out there for the eyes and ears of consumers, so any competitive advantage you can get is worth considering. Flash mobs are composed of groups of people...
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5 Steps To Create A Viral Marketing Campaign

5 Steps To Create A Viral Marketing Campaign

When it comes to launching a marketing campaign, the goal should always be to go viral, since accomplishing this feat means massive exposure, increased brand awareness, and more sales of your products or services. In this digital age, going viral is a term that refers to marketing or advertising that...
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Are Billboards The Right Option For Small Businesses?

Are Billboards The Right Option For Small Businesses?

Traditional billboards can be an effective marketing medium – however, for many businesses, non-traditional billboards are a more engaging and cost-effective option. Some of the most popular non-traditional billboards include: Backpack billboards Mobile billboard vehicles Human billboard advertising Companies that have limited marketing dollars at their disposal could get better...
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