Grassroots Advertising shines in the Out of Home Awards 2023 as they join forces with Fred Victor, earning the Community Involvement Award for their impactful project, ‘Share the Warmth.’ Together, they’ve woven a tapestry of community engagement, showcasing the power of collective action
UNIQUE & AWARD WINNING AD CAMPAIGNS
YOU DREAM IT – WE MAKE IT HAPPEN
Do you have a great idea that you are hesitant to bring forward? At Grassroots, we’ll turn your brainstorm into a tsunami! Let our creative team design, develop and deliver an innovative solution to reach your target audience. We have a variety of alternative mediums that by themselves or combined with traditional solutions are sure to get some serious attention.
Best Community Award 2023
P!NK – TrustFall – Guerilla Campaign
At Grassroots, we infused a playful spirit into our guerrilla marketing feat for P!NK’s ‘Trustfall’ album and Toronto show. With a dash of cheeky charm, we turned the city into a whimsical playground, making every street corner groove with anticipation for Pink’s musical extravaganza.
Noah Kahan Retro Hotline - Phone Booth
Grassroots hits a high note with Noah Kahan’s Retro Hotline guerrilla marketing campaign, featuring a retro phone booth as a musical hotline. Encouraging fans to dial in and leave their heartfelt voice messages, we turn urban spaces into personalized stages, creating a symphony of connection that resonates with the unique melody of Noah Kahan’s fan engagement.
Jack Links - Jerky Day 2022
In a guerrilla marketing coup, Grassroots Advertising and Jack Link’s teamed up for the 2022 National Jerky Day campaign, transforming cityscapes into flavorful battlegrounds.
TORY LANEZ IPOD
A gigantic inflatable iPod was set throughout popular areas in Toronto to promote Tory Lanez’s new album.
MALIBU RUM DISPLAY TRUCK
We transformed our display truck into a mobile Malibu Bar by adding a bamboo roof, beach sand, surfboards, a photo wall, and of course a Tiki Bar. We drove the Island in the 6ix around Toronto and street teams handed out Malibu Rum swag.
BEEFEATER PINK PROJECTIONS & POSTERS
To promote Beefeater Pink, projections were combined with a strawberry spraying scent canon to create an immersive sensory experience. Massive pink posters with a 3D strawberry attached to them were also put up throughout Toronto.
LOVE ISLAND DISPLAY TRUCK
To announce Love Island airing in North America, a display truck with brand ambassadors drove around Toronto handing out branded beach balls.
TANGERINE RAPTORS PROJECTIONS
During the NBA finals, the live game score for the Raptors was projected throughout Toronto.
SCOTIAGALLERY PROJECTIONS
If people used the hashtag ScotiaGallery on their Instagram pictures, then their photos could be livestreamed to the ScotiaGallery projections.
UNITED WAY PARK BENCHES
Park benches with branded mats were placed throughout Toronto to raise awareness about local poverty and how several people must use benches as beds.
STEWARDSHIP ICE-CREAM TRUCK
To raise awareness about recycling rules, a branded truck handed out iPads to play their recycling-themed game while serving ice-cream.
TOURISM MONTREAL BICYCLE CAMPAIGN
Lit-up bicycles drove around Toronto interacting with the public to promote traveling to Montreal.
FANTASTIC BEASTS MURAL
A mural with wands attached to it was painted on a high-traffic street to promote the new Fantastic Beasts movie.
HOLT RENFREW DISPLAY TRUCK
Passersby had a chance to win Holt Renfrew items by playing games on a branded display truck.
TOYOTA COROLLA “A TEST DRIVE LIKE NEVER BEFORE”
2015 AdClub Out of Home Showdown (Experiential Category)
THE ROYAL ONTARIO MUSEUM 3D CHALK ART “POMPEII: IN THE SHADOW OF THE VOLCANO”
2015 AdClub Out of Home Showdown (Non-Traditional Category)
SUPERGIRL PROJECTIONS
Mobile projections stimulated Supergirl flying throughout Toronto.
AMERICAN ULTRA POSTERS
Branded rolling papers were attached to American Ultra posters for people to take.
CORONA DAY OF THE DEAD TEARAWAY
2014 Media Innovation Award: Best In Fast Moving Consumer Goods
MOLSON PROJECTIONS
Participants pushed a button then had to act the projected dare to be rewarded with a cider king can.
HEINEKEN DISPLAY TRUCK
To promote Heineken, a branded display truck with dancing ambassadors and a DJ parked in front of popular downtown nightclubs.
IKEA MOVING DAY
Awards: Bronze Lion – Cannes Media Lions Festival, Silver – Media Innovation Awards, Gold – Atomic and Effie Awards
VOLKSWAGEN CANADA AND RED URBAN “JETTA GLI – ART HEIST”
2012 MIA Gold: OOH Ambient / Placed Based Media – Large Scale (Traditional)
CORONA PROJECTIONS
Passersby were invited to sing karaoke while being projected on city walls throughout Canada.
SAPPORO PROJECTIONS
Sensors integrated with projections turned people into a Sumo, Geisha or Samurai then projected them onto city walls.
DORITOS COLLISIONS
2008 MIA awards: Best of Show, and Gold MIA’s in OOH and Youth Categories
SPRITE POSTERS
Sprite was promoting back to school by attaching free clothing to their posters.
SCULPTURE BIENNALE
Awards: Lotus Awards – BC, Best of Show, Best non-traditional guerilla, 2007 Gold Clio – Innovative Media
