Category: Advertising

Interactive OOH in Action: Maybelline’s Guerrilla Wildposting®/Sampling Campaign Transforms Toronto Streets

Interactive OOH in Action: Maybelline’s Guerrilla Wildposting®/Sampling Campaign Transforms Toronto Streets

Maybelline is taking beauty marketing to the streets – quite literally. With a bold, disruptive campaign rolling out across Toronto, the brand is shifting beyond conventional launches to deliver an unapologetically hands-on experience that’s immersive, tactile, and unforgettable.  The campaign brings interactive Wildposting® to life, transforming ordinary city walls into...
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How Long Does Wheatpaste Advertising Actually Last Outdoors?

How Long Does Wheatpaste Advertising Actually Last Outdoors?

Summary: This guide examines real-world factors determining wheatpaste advertising campaign longevity, from weather conditions and surface selection to installation quality and municipal enforcement. It covers seasonal variations, material choices, and professional techniques that extend campaign life while maximizing return on investment. The article provides practical insights for marketers planning outdoor...
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Streetwise Marketing: Wildposting® in Toronto

Streetwise Marketing: Wildposting® in Toronto

Welcome to the world of Wildposting®, a form of street-level advertising that’s as much a part of Toronto’s urban landscape as the CN Tower or the bustling St. Lawrence Market. Imagine walking down Queen Street, where the city’s energy is palpable, and your eyes are drawn to a colorful, captivating...
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Advertising Tips for Summer 2022 in Toronto

Advertising Tips for Summer 2022 in Toronto

Advertising in Toronto this summer may still have its obstacles but with our tips you’ll be able to get your message across loud and clear! Keep it Outdoors With restrictions still in place, advertising outside ensures that your message is able to be seen by everyone in a comfortable manner....
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7 Advertising Mediums that Successfully Promote Small Businesses

7 Advertising Mediums that Successfully Promote Small Businesses

Looking for advertising that is effective but still affordable? Well, look no further because we have multiple advertising mediums that will successfully and inexpensively promote your small business. There are loads of advertising channels out there, however, not all of them are suitable for small businesses. Traditional forms of advertising...
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