As 2014 comes to a close, the Grassroots staff explains our favourite campaigns this year:
Heineken Display Truck
Bright lights, loud music, dancers, and beer, what’s not to like? – Lynne Brady, Business Manager
Bacardi Untameable
Monster Wildposting® campaign combined with a special projection production that brought an existing Bacardi billboard to life. – Kelly Smith, Operations Manager
Bacardi Untameable – Projections
We turned a regular billboard into an animated spectacle in the heart of Little Italy during the World Cup 2014 and the Little Italy festival in Toronto. We projection-mapped the billboard to create the amazing effect, cloaked by a rooftop set-up to achieve an element of stealth that really contributed to the overall ambiance of the events and made the advertisement pop. By far one of the most challenging yet fun campaigns of the year. – Corey Miller, Operations Coordinator
Hunger Games Flags
Flying high with The Hunger Games, Grassroots keeps raising the bar for awareness! – Jeffery Lyon, National Account Executive (Arts & Culture)
Molson Canadian Cider – Multiple-Creative Wildposting® w/ Interactive Projections and on-site sampling
It was awesome to see posters all over the city encouraging people to #daretobedifferent. The Interactive Projection game we ran on weekends was a huge it – it was great to see so many people participate and go home with a free tallboy! – John Labignan, National Account Executive
A tie between…
Sauza Green Screen Projections
Projections were fun and interactive getting everyone in the mood to party and do shots, shots, shots!
Raptors We the North
Cool creative, great slogan, and nice to have a winning team in the city again – LETS GO RAPTORS! – Dagi Back, National Account Executive
Sport Chek #MyNorth Wildposting®
Super rad neighbourhood – specific posters hand-drawn by Toronto’s own Carson Ting (chairmanting.com). – Vanessa Braive, Operations Coordinator
