What Are The Benefits To Outdoor Advertising?

Outdoor advertising has become a part of everyday life. It’s an element consumers expect to see as they walk to the store or drive to their friend’s house. They know at some point they’ll come across an advertisement within their local landscape. But what are the benefits for businesses in...

Grassroots Advertising’s Supergirl Projection!

Move over Bat Signal – the Supergirl projection is here! This past week, the Grassroots team was all over downtown Toronto to promote Shaw Television’s new show, Supergirl. Shots of Supergirl flying through the air were projected onto building exteriors, creating an effective teaser for the new show (which airs...

6 Steps To Launching A Successful Advertising Campaign

Launching your own advertising campaign is a process that requires thorough planning. Coming up with a strategic and ultimately attractive marketing plan is necessary to finding good ROI for both your time on the project and the ad spend itself. Identifying your goals and acknowledging your competitors should all be...

Out-Of-The-Box Marketing Ideas For 2016

While we still have a little time left in 2015, the Grassroots team is already looking towards the New Year for inspiration and new promotional ideas. Marketing is a worldwide form of exposing a brand. It is important that these strategies and campaigns are done in a manner that will...

Cost Effective Guerilla Strategies

Guerrilla marketing strategies begin as innovative concepts that are executed to help a brand gain attention through unconventional advertisement campaigns. These hard-to-miss marketing schemes prevent businesses from spending more than they can afford on brand promotion while still making a large impression. In fact, guerilla strategies not only save a...

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What Are The Benefits To Outdoor Advertising?

Grassroots Advertising’s Supergirl Projection!

6 Steps To Launching A Successful Advertising Campaign

Out-Of-The-Box Marketing Ideas For 2016

Cost Effective Guerilla Strategies

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