It is paramount that businesses, large and small, invest in advertising. Ultimately, it increases profit through the promotion of products and brands, which generates more sales. This also drives the unit price of your product down. Advertising can bring in new customers and can increase the brand loyalty of already existing customers. Even if you are a new or small company looking to expand your business, advertising is always a profitable investment. However, a lot of small businesses, in particular, fail to make use of advertising–it is generally a low priority. Unfortunately, this too often leads to unprofitable and unstable businesses that do not see growth over the long term.