Spring is a season for renewal. Flowers are blooming, and birds are chirping. There is a certain hopefulness that comes with this fairweather season, making it a perfect time to connect with your audience through targeted marketing.
People like to shed the weight of winter come spring, as well as focus more on being outdoors, and these are things you can leverage in your campaigns in order to connect with consumers this season.
If you’re looking for new ways to connect with the massive audience looking forward to nice weather, here are four ways you can leverage your campaigns to do so.
Spring Cleaning
Out with the old and in with the new. Spring is the season to get rid of old belongings that are filling up your closets to make room for updated ones, making it the perfect time to market your newest products and services. Retailers, discount your winter items and highlight the benefits of your newer pieces. Spring is also a great time to push products and services that haven’t been successful or that you have more of in inventory than you need.
Green Initiative
With spring comes the urge to rid our environments of clutter and chemicals. Earth Day may be in April, but you can still use the following months to focus on all things “eco” and green about your company. Tout your energy-saving initiatives or products. Communicate to consumers why your goods will help them lessen their environmental impact. Spring is a great time to amplify your healthy planet messaging, especially if your target audience is eco-conscious.
Host An Outdoor Event or Activity
Use an outdoor activity or event, such as a community 5k run or barbecue, to generate awareness of your brand.
Sponsor or host an interesting event that aligns with your mission and creates dynamic complementary messaging to spread the word. An event is ideal for engaging with your audience in a non-intrusive way that is both fun and educational. It’s spring – people want to get outside and dust off their sneakers, so determine where your audience will be frequenting this season and meet them there.
Tax Season
Money, money, money – money! Receiving a nice tax refund means people may want to book a long-overdue summer getaway. Host a vacation package giveaway on social media, or team up with another company to sponsor a getaway. You can even giveaway products that people can use on summer vacations.
If you sell a product or service, you will probably be able to market something useful for a summer vacation. Even host a sale on summer vacay appropriate products. Aligning your brand with a fun getaway will make you memorable amongst consumers.
For more ideas on how you can make your brand stand out, contact Grassroots Advertising today.
