19 Sep 2018
Posted by: Emily Rieger

How to Pick the Best Colors for your Wildposting®

Wildposting® is an extremely effective advertising medium that reaches a gigantic audience while creating brand awareness and recognition. However, the amount of engagement is significantly influenced by the design of the Wildposting®.  There are many elements that go into creating a design, but color is one of the most significant fundamentals. When creating a Wildposting®, it is crucial to pick eye-catching colors to attract maximum attention. We also associate colors with varying thoughts and feelings, so it is essential to choose colors that are suitable for your brand image.

Here are some tips to help you select the best colors for your Wildposting®.

Bright and vibrant colors create sensational posters that stand out through all the advertising clutter. When determining which bright colors to use, it is beneficial to consider which emotions each color conveys.  Blue provokes feelings of calmness, honesty, and peacefulness, so it is great to use if you want your brand to display a sense of trustworthiness. Orange elicits happy, friendly, and adventurous thoughts, which makes it a good fit for social campaigns. Yellow is one of the most visible colors from a distance and is best suited for playful, optimistic, and/or energetic brands. However, yellow should be used with caution because, in some situations, it can convey cheapness. Red is a very lively color that is associated with many strong feelings, like love and anger. It is great to use if you want your poster to scream excitement. Purple is an excellent color to use for luxurious brands or high-quality products. Green is associated with nature and growth, which makes it well-suited for natural and/or health brand images. Multicolor designs work best for diverse and multichannel brands.

White is associated with innocence, purity, and cleanliness. However, full-white posters are not as noticeable and tend to become very wrinkly extremely quickly. Grey is a neutral, unemotional color, and brown relates to items that are natural and/or simple. Black is a formal color that can elicit feelings of powerfulness and sophistication. However, darker shades should be used with caution since sometimes they do not translate as well on posters.

Certain colors are also best suited for specific seasons. Pastel and light colors are often used during Spring and bright shades are excellent for Summer. Earthy brown, yellow, and orange are awesome Autumn colors, while cool shades of black, blue, and white represent Winter.

With posters, it is imperative to select colors that will make your message comprehensible in a short time frame. You should also consider the contrast of the background and text to ensure that the writing is readable and stands out. Check out our Wildposting® pagesFacebook and/or Twitter Page to view poster images so you can get an idea of which colors are most appealing and suitable for you. We can’t wait to see all your designs and which color combinations you come up with!

Psychology of Color Infographic