Mastering Wildposting®: Time and Space, Refresh Method, and By the Poster Strategies 

In today’s fast-paced marketing world, Wildposting® remains one of the most authentic, high-impact, and cost-effective advertising methods. From indie fashion brands to entertainment giants, companies of all sizes leverage street-level advertising to break through the noise and connect directly with their audiences.  

At the heart of every effective Wildposting® campaign are three approaches: 

• Time and Space 

• Refresh Method 

• By the Poster 

Understanding these methods is crucial for crafting a campaign that not only resonates but also maximizes visibility, brand awareness, and ROI.  In this guide, we’ll dive into what makes each technique unique, their advantages and flaws, and how leading firms like Grassroots Advertising expertly deploy them to deliver exceptional results. 

 

What is Wildposting®? 

Before we explore the strategies, let’s first define Wildposting®. 

Wildposting® is a Grassroots Advertising Inc. service where posters are strategically placed in high-traffic urban areas like city centers, nightlife hubs, and shopping districts in specific formats for a set amount of time. Billposting or postering has been practiced since wheatpaste could be spread on paper, but the modern organization and execution of a Wildposting® service has only been in practice relatively recently. 

Wildposting® is known for: 

• High visibility: Posters are seen by thousands of pedestrians per location daily. 

• Advertising Budget Maximization: Lower CPM and a scatter medium that allows multiple impressions per person rather fixed billboard locations 

• Authenticity: Gives brands a raw, urban, and culturally relevant presence. 

• Flexibility: Scalable from local neighborhoods to nationwide blitzes. 

Grassroots Advertising, a leader in street advertising since 1985, has perfected the art of Wildposting®, offering tailored campaigns that align with specific brand goals and budgets. 

Key Wildposting® and Postering Methods: Explained 

Let’s break down the three primary Wildposting® and postering approaches: Time and Space, Refresh Method, and By the Poster.

1. Time and Space Wildposting®

What is the Time and Space Method? 

In the Time and Space approach (the Grassroots’ trademarked Wildposting® service), brands and clients run at a set number of locations (hoardings or boards) in a city, under a specific number of posters per location (Grassroots Singles, Mini-Monster, and Monster formats), with a set number of creative versions of poster that are printed in order to provide monitoring and maintenance throughout their campaign. Instead of leaving the posters to face weather, vandalism, or competition, there is constant monitoring and care taken to keep your brand looking their best. 

Locations are constantly monitored to maintain the maximum number of impressions and visibility throughout the campaign flight. 

How It Works 

• Select a campaign for a specific and defined duration (minimum 2 weeks). 

• Enjoy monitoring and maintenance of campaigns — your posters will be constantly replaced and renewed as needed 

• Prime urban walls are used, often in the busiest parts of major cities with neighbourhoods requested by the client 

Grassroots Advertising ensures these sites are carefully chosen to match the brand’s target audience with respect to available inventory. 

Advantages of Time and Space 

• Visibility: Your posters are protected from competitors. 

• Quality: You own the visual conversation in that space. 

• Consistency: Reliable exposure over the entire campaign duration. 

Ideal For: 

• Product launches, promotion, special events that tie into multi-media campaigns 

• Entertainment promotions (movies, music albums, streaming services) 

• Seasonal campaigns (liquor/food/beverages/Black Friday/Christmas) 

• Brands or clients seeking protected impressions and placements 

2. Refresh Method Postering

What is the Refresh Method? 

The Refresh Method involves some of the same tactical elements as Time and Space Wildposting® (number of locations, format, set number of printing creative versions) but without the key ‘Time” element.  

A “Refresh” is a single installation of posters without monitoring or maintenance. 

This method is often for the budget conscious, as a single installation and printing don’t require the number of posters or human resources to maintain Time and Space Wildposting®. A drawback is that inventory is competitive; posters are often covered quickly in major markets, reducing the potential number of impressions for your brand. 

How It Works 

• Posters are installed initially across selected surfaces. 

• Photos are taken of the locations. 

• Campaign is completed in one go. 

If the client is looking to keep up over a period, more Refreshes must be purchased and posters printed. 

Advantages of the Refresh Method 

• Speed: Posters and reporting is done all in one go. 

• Cost: While pro-rated more expensive than Time and Space, a single run will usually be a lower rate. 

• Simple: You pay for how many times the installers go out. When the posters are covered, the flight ends. 

Ideal For: 

• Small brands or clients 

• Needing photos for social media 

• The image of a campaign rather than performance

3. By the Poster Postering

What is By the Poster? 

In a By the Poster campaign, brands pay for the number of posters distributed, not for the location or duration. It’s all about mass coverage quickly. 

The focus is on volume and speed, making it the most budget-friendly option among the three but subject to lower impressions and exposure. 

How It Works 

• You select the quantity of posters you want installed. 

• Installers place them in available spaces across the target city. 

• The job is completed once the posters are up. No maintenance or guarantees about how long they stay visible. 

Number of creative versions of poster and quantity established as limit of campaign. 

Advantages of By the Poster 

• Affordability: Ideal for smaller budgets. 

• Quick Impact: Flood the streets rapidly for immediate buzz. 

• Flexibility: Great for last-minute promotions or flash campaigns. 

Ideal For: 

• Low budget 

• Concerts and music events 

• Pop-up shops and brand activations 

• Short-term marketing pushes 

Comparing the Three Wildposting® Strategies 

Here’s a simple side-by-side comparison: 

Feature	Time and Space	Refresh Method	By the Poster
Value	High	Medium	Low
Visibility Control	High	Low	Low
Duration	Complete	Once	Once
Maintenance	Constantly Maintained	Once	None
Best For	Maximum Impressions	Speed	Low Budget
Ideal Brands	All	Startups	Indie Labels

Real-World Examples of Successful Wildposting® Campaigns 

Grassroots Advertising has helped countless brands successfully deploy Wildposting® under the Time and Space Method: 

• Axe Body Spray utilized Time and Space campaigns to utilize mixed-media (scented t-shirts) in core target markets. 

• Pink used a combination of posters and fabrics to promote her recent release. 

• Holt Renfrew used a large Monster format campaign to increase brand awareness with multiple creative versions and bright, vibrant colours.

These examples highlight how different the Wildposting® service serves different marketing objectives than Refresh and By the Poster alone.  

Why Wildposting® Still Matters in 2025 

While digital marketing often dominates brand conversations, physical advertising — especially guerrilla techniques like Wildposting® — still delivers undeniable benefits: 

• Physical interaction: Tangible ads feel real, personal, and impactful. 

• Trust building: Street-level advertising builds grassroots credibility. 

• Ad fatigue resistance: Unlike digital ads, people aren’t bombarded with pop-ups or skippable formats. 

 

With experts like Grassroots Advertising crafting customized Wildposting® campaigns, brands can balance physical and digital strategies for maximum consumer engagement. 

Final Thoughts 

While each Time and Space (Wildposting®), Refresh Method, and By the Poster can work in certain situations, overall for consistency and quality, only Time and Space checks all the boxes. 

Each method offers distinct advantages: 

• Go for Time and Space if you need quality and maximum exposure. 

• Choose Refresh Method for quick “one and done” campaigns. 

• Pick By the Poster for fast, low-budget, simple campaigns. 

No matter the strategy, Wildposting® and postering campaigns remain a powerful weapon for brands that want to make a real-world impact. 

Ready to take your brand to the streets? 

Contact the experts at Grassroots Advertising today to start planning your customized Wildposting® campaign. 

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