Wildposting® Advertising

Wildposting® ADVERTISING

Grassroots Advertising’s Wildposting® service is a proprietary street-level poster advertising service that places branded creative across high-traffic urban environments, primarily in dense, urban areas, to attract maximum attention. Grassroots Ads offers Wildposting^® in our home Toronto as well as Los Angeles, NYC, Chicago, and across North America. The Wildposting® street postering service provides advertisers with a cost-effective street-level media solution that offers a high degree of exposure for marketers, especially in the entertainment industry (album releases, concerts, appearances), to drive awareness.

WILDPOSTING^® SIZES

SINGLES

Wildposting® Singles are Grassroots Advertising’s original street-level postering format. Images can be repeated in blocks and even checker-boarded using different creatives. A variety of poster sizes are available with the standard being a  24”x36”.

MONSTERS

The Monster format attracts attention by combining ten Wildposting® poster placements into one 10’ x 6’ image. The resulting 60 square feet delivers incomparable street level exposure – at a fraction of the cost of traditional billboards.

MINI-MONSTERS

Four individual 24”x36” posters create one Mini-Monster image. Final image is a 48”×72” portrait (the same as a standard TSA). Different creatives can be combined for maximum impact.

DOMINATIONS

Don’t hesitate, dominate – Own the street with 40 feet of in-your-face space. Dominations combine 40 feet individual posters to create an image that delivers your brand message with authority and affordability.

TEAR PADS

Let your audience take a piece of your campaign home. These pads of tear away posters are affixed to fences, poles, railings or boards in areas determined by the focus of the campaign. Pads can also complement your Grassroots Advertising Wildposting® street advertising campaign.

WILDPOSTING® FORMATS

Grassroots Advertising offers several Wildposting® billposting campaign formats, including;

Card-stock posters – typically measure 11” x 17” or 18” x 24” and are placed in visible indoor or outdoor locations in specific neighbourhoods, though there are no dedicated or pre-designated locations for Wildposting® placement. These are great for highlighting product releases and for promoting brands and local events.
Pull-tab posters – these 8.5’’ x 11” posters feature customer take-one pull-tabs to promote consumer engagement. These posters are mostly placed inside cafes, on retail windows, college campuses, public bulletin boards, street poles, or construction sites.
Guerilla cling posters – these measure 11” x 15” and are printed on a static electricity charged material that allows them to stick to a number of surfaces without tape, paste, or staples. These postings allow for more creative and targeted placement, plus they can be cut to specific shapes to promote their noticeability and effectiveness.

Magnets – these 3” x 4” branded magnets are placed on metal surfaces throughout a target city. Common locations include street poles, storefront gates, car driver doors, newspaper kiosks, and building entrance ways. This Wildposting^® format is distinct in its effectiveness since consumers carry the magnets for personal use in their offices, apartments, or dorms.
Dedicated/permitted wheatpaste posters – 24” x 36” thin paper posters adhered via wheatpaste to multiple surfaces, such as wallscapes, storefronts, and construction sites, provided you have permission from the property owners. Since they’re specific, they highlight a single brand advertising campaign with about 18 to 32 posters in each location with varied Wildposting^® designs.

The posters can be adhered to a number of places in high traffic areas, including building facades, barricades, alleyways, assorted buildings, skate parks, near school yards, outdoor shopping centres, etc.

STREET POSTERING TORONTO, NYC, LOS ANGELES & MORE!

Many companies find the poster medium appealing for Street Postering as it is one of the most effective ways to reach city consumers and enhance your brand credibility. Street Postering are particularly effective in high pedestrian areas, like most cities.

WILDPOSTING^® (WHEATPASTING) CATEGORIES

There are two primary categories of Wildposting^®, namely:

Traditional campaigns
Here, the Wildposting^®are placed on a series of boards or barricades shared with one or more other advertisers, with at least two posters per board. Many advertisers prefer traditional barricade Wildposting^® because of its cost-effectiveness, flexibility, tremendous coverage, and fast turnaround.
Dedicated campaigns
The postings are made only on the boards that are dedicated to that single advertiser. In other words, the advertiser owns those boards for the agreed upon duration. Dedicated campaigns are also very popular because of their high profile, target specificity, and cost-effectiveness.

WHY WILDPOSTING^®?

Wildposting^® are one of the few forms of media that encourage consumers to directly interact with the media by taking the display. This level of engagement allows the message to be seen in a wider area, including homes, garages, basements, parties, and dorm rooms, among others, while also cultivating a sense of brand loyalty via the message.