EXPERIENTIAL MARKETING AGENCY
Grassroots Advertising creates experiential marketing campaigns that turn strangers into brand advocates. For 30 years, we’ve helped brands across Canada and the U.S. generate buzz, drive sales, and create memorable moments that customers can’t ignore.
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EXPERIENTIAL MARKETING
Whether you’re placing your product in a setting where the customer is sure to use it, creating an interactive online experience or using a street team or event to showcase your business, experiential marketing is an out-of-the-box approach to help you achieve success in your industry.
When current and potential customers directly interact with your products or services, they are more likely to develop a relationship with your brand, leading to increased sales and recognition. Our experiential marketing include street teams, intercept surveys and sampling, stunts and prop fabrication and more, all of which help you to reach your customer base in a personal way.
Our street teams could be in the form of human billboards or costumes. These brand ambassadors go wherever your customers are to demo your products or services, such as on university or college campuses, at events on the street and more. Experiential marketing allows you to generate exposure and buzz about your business in a creative and innovative way.
WHAT EXPERIENTIAL MARKETING CAN DO FOR YOUR BRAND
Experiential marketing puts your brand directly in front of your audience; in real life, not on a screen. Your customers interact with your products, experience your message firsthand, and build emotional connections that drive action.
When people touch, taste, or engage with your brand in person, they remember it. They share it on social media. And they buy from you.
What experiential marketing accomplishes:
- Create genuine connections with your target audience
- Generate social media buzz and user-generated content
- Drive immediate sales through product sampling
- Build brand awareness where your customers gather
- Stand out from competitors using the same digital playbook
START YOUR NEXT EXPERIENTIAL CAMPAIGN
You know your audience. We know how to reach them. Let’s create an experiential marketing campaign that gets people talking about your brand.
Call us today to discuss your project
TYPES OF EXPERIENTIAL MARKETING ACTIVATIONS WE OFFER
Turnkey activations deliver end-to-end experiential campaigns ready to launch. We handle all planning, production, logistics, permits, staffing, and on-site execution as one complete package.
By removing friction and ensuring every detail runs smoothly, turnkey activations help campaigns scale faster, stay on brand, and show up consistently across locations. The result: higher-quality impressions, deeper engagement, stronger brand recall, and clearer paths to conversion through sampling, QR actions, sign-ups, and social sharing.
Immersive Projections
Immersive projections use large-scale visuals, motion, and interactive technology to transform physical spaces into engaging brand experiences. By inviting people to step into the projection and influence what happens in real time, we turn passersby into participants.
These activations create moments that naturally draw crowds, command attention, and generate shareability. Projections combine spectacle with interaction, transforming buildings and public spaces into memorable brand moments that amplify reach and engagement.
Guerilla Sampling
Guerilla sampling creates spontaneous product giveaways in high-traffic areas using street teams, display trucks, or pop-up moments. We intercept people in their everyday environments and create unexpected brand interactions that drive immediate product trial and organic buzz.
Rather than relying on formal event structures, guerilla sampling catches your audience where they already are—on campuses, downtown cores, transit hubs, or shopping districts. The spontaneity generates curiosity, conversation, and word-of-mouth amplification.
TYPES OF STATIC EXPERIENTIAL MARKETING WE OFFER
Guerilla Sampling x Wildposting®
Guerilla sampling through Wildposting® combines street-level product giveaways with bold out-of-home creative. Samples are securely affixed directly to Wildposting® boards in strategic, high-traffic locations. This pairing intercepts people in their everyday routines, sparks curiosity, and turns attention into action on the spot.
The result is a highly shareable, buzz-worthy moment that drives impressions, engagement, and organic word-of-mouth without requiring staffed activations or complex logistics.
Custom Fabrication
Custom fabrication delivers large-scale, purpose-built physical executions designed to disrupt everyday environments and command attention. Through unexpected formats, bold construction, and strategic placement, we turn familiar spaces into memorable brand moments.
These installations spark curiosity, start conversations, and create photo-worthy impact that extends your reach through social sharing. From oversized product replicas to architectural interventions, custom fabrication makes your brand impossible to ignore in physical spaces.
Event-Based Activations
Event-based activations place your brand at high-energy, high-attendance environments where audiences are already emotionally engaged. We create contextual installations and brand moments at concerts, music festivals, sporting events, cultural gatherings, street fairs, conferences, brand launches, and community events.
These settings amplify participation, connection, and impact because your audience arrives primed for experiences. We design activations that match the energy of each environment while creating memorable touchpoints that convert attention into brand loyalty.
Multi-sensory OOH
Multi-sensory Wildposting® enhances traditional poster runs with scent-based marketing. We apply sprays, scent applications, or scratch-and-sniff stickers directly to Wildposting® placements. By adding an unexpected sensory layer to bold street-level creative, multi-sensory OOH increases attention, boosts recall, and creates more immersive brand moments.
People stop, engage, talk about what they experienced, and share it. This approach transforms static posters into interactive experiences that command longer dwell time and deeper memory formation.
AWARD-WINNING EXPERIENTIAL MARKETING STRATEGY
Grassroots Advertising has earned industry recognition for campaigns that push creative boundaries while delivering real results. We took home the Best Community Award at the 2023 Out of Home Awards for our ‘Share the Warmth’ project.
Our IKEA Moving Day campaign won a Bronze Lion at the Cannes Media Lions Festival plus Gold and Silver awards. In 2008, our Doritos Collisions campaign earned Best of Show at the MIA Awards.
These represent 30 years of turning bold ideas into executed campaigns that clients remember and audiences respond to.
WHY CHOOSE OUR EXPERIENTIAL MARKETING AGENCY
Guerilla sampling through Wildposting® combines street-level product giveaways with bold out-of-home creative. Samples are securely affixed directly to Wildposting® boards in strategic, high-traffic locations. This pairing intercepts people in their everyday routines, sparks curiosity, and turns attention into action on the spot.
The result is a highly shareable, buzz-worthy moment that drives impressions, engagement, and organic word-of-mouth without requiring staffed activations or complex logistics.
P!NK ‘Trustfall’ Guerrilla Campaign
For P!NK’s Toronto show and album launch, we turned the entire city into a playful brand experience. Strategic guerrilla placements across high-traffic areas built anticipation and created social media moments that amplified the campaign’s reach beyond physical touchpoints.
Malibu Rum Mobile Bar Experience
We transformed a display truck into a tropical oasis—complete with bamboo roof, beach sand, surfboards, tiki bar, and photo wall. The mobile Malibu Bar traveled across Toronto while street teams distributed branded merchandise, bringing the island experience directly to customers.
Tangerine Raptors Live Score Projections
During the NBA Finals, we projected live game scores across Toronto buildings in real time. The campaign captured a cultural moment, connected the brand to community pride, and generated organic engagement as fans gathered around projections throughout the city.
EXPERIENTIAL MARKETING ACROSS CANADA & THE U.S
We bring experiential marketing to wherever your audience is. Street corners in Toronto. Festival grounds in Montreal. College campuses across Canada and the U.S. Nightlife districts in Vancouver. Our mobile capabilities mean we’re not limited by geography. If your customers are there, we can create a campaign that reaches them.
Toronto| Montreal | Vancouver | Edmonton | Calgary | Winnipeg | Halifax | Quebec City | Ottawa | London | Hamilton
*Also available in over 25 cities in the US.
READY TO CREATE A BRAND EXPERIENCE PEOPLE REMEMBER?
You have the idea. We have three decades of experience making big ideas happen.
Whether you’re launching a product, driving store traffic, or creating viral moments, experiential marketing puts your brand directly in front of your customers.
Start Your Experiential Marketing Campaign
Common Questions About Experiential Marketing
What types of businesses benefit from experiential marketing?
Any brand that wants direct customer engagement. We’ve executed campaigns for music artists, beverage companies, retailers, automotive brands, tech companies, and non-profits. Product launches see immediate sampling. Retail brands drive foot traffic. Entertainment properties create buzz. If you have a message and an audience, experiential marketing can amplify it.
Can experiential marketing work for online brands?
Absolutely. Digital brands use experiential marketing to create real-world touchpoints that build trust and community. Pop-up shops let customers experience products they’ve only seen online. Sampling events introduce your brand to new audiences. Interactive installations create shareable moments that drive social traffic back to your online presence.
Do you handle permits and legal requirements?
Yes. We manage all permitting, legal requirements, and location coordination for your experiential marketing campaign. This includes street use permits, park permits, amplified sound permits, and municipal requirements. We handle insurance, liability, and compliance. You focus on your brand message—we handle the logistics.
What makes turnkey activations effective for multi-location campaigns?
Turnkey activations ensure brand consistency and execution quality across every location. We handle all planning, permits, staffing, and logistics as one package, which removes variables that cause campaigns to falter when scaling. Your brand shows up the same way in Vancouver as it does in Toronto. This consistency drives stronger brand recall and makes it easier to measure results across markets.
Can you combine multiple activation types in one campaign?
Yes. Many of our most successful campaigns layer multiple tactics for amplified impact. We might combine Wildposting® with guerilla sampling, or pair custom fabrication with event-based activations. Combining approaches creates multiple touchpoints with your audience and reinforces your message through different experiential channels. We design integrated campaigns that maximize reach and engagement across tactics.
