STREET TEAM ADVERTISING AND SAMPLING

Grassroots Advertising has been efficiently and effectively bringing brands to the streets for over 40 years.

Street Team Advertising is when individuals interact with the public with the sole purpose of promoting a product, service or event. Street team marketing builds brand awareness, generates buzz, and increases market visibility. Street team advertising is also extremely cost-effective since thousands of people can be reached in a short time period.

image

We offer street team advertising services all over Canada, the United States and Europe. Street team marketing pairs exceptionally with our other guerrilla marketing services such as projectionsmobile vehicle advertising and Wildposting®.

With street team marketing, you can choose the location and timing of the activation based on your target market’s behaviors. We provide street teams any day and time of the week. We can target events, shopping plazas, bars, restaurants, rec centers, etc. Wherever your target market is, our street teams can go.

Street Team Marketing builds trust and loyalty between brands and customers. With street team advertising, you can engage with your customers on a personal and emotional level.

WE OFFER THE FOLLOWING STREET TEAM SERVICES

STREET SAMPLING

Street sampling successfully gets your product in the hands of potential customers. As the name suggests, street sampling is when reps hand out free product samples to the public. Street sampling presents consumers with the opportunity to trial a product to see if it is suitable for their lifestyle.

HUMAN BILLBOARD ADVERTISING

Human Billboard Advertising is when advertisements are attached to individuals. This incorporates ads applied to clothing, holding signs and/or wearing items such as backpacks. Human Billboards bring your ad directly to your target market and can enter areas other ad forms may not be permitted.

COSTUMES

Our street teams can wear various costumes to help bring your brand to life. Costumes ensure street teams stick out from a crowd and get noticed. Costumes can be customized to meet your goals. From formal attire to extravagant outfits to just a plain t-shirt, you are the stylist.

PRODUCT DEMONSTRATION

Last, but not least, our street teams can perform product demonstrations. Demos are when a product is exhibited with the objective of informing potential customers about it so that they will eventually purchase it. Our street teams positively teach consumers about products while answering outstanding questions.

Street Team Marketing is a crucial part of an integrated campaign and provides the insurance you need when engagement is your goal.

image
image
image
image
image

REVIEWS

image
Derek
Massey Hall & Roy Thomson Hall

Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.

image
Andrew
Jungle Media

Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.

image
Claus
MEC Global

Collaborating with Grassroots is a natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.

image
Cassandra
Havas Media

I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.

image
Charline
Touché Media

Grassroots is an amazing, dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.

image
Katelan Donnelly
Sony Music Canada

Grassroots is extremely collaborative and goes above and beyond to bring our ideas to life. Always quick, flexible and reliable!