Our core product, known as Wildposting®, has consistently delivered memorable street level impressions in all key urban centres in both Canada and the U.S. for over 40 years.

Grassroots is also the one-stop shop for new media options including: Projection Media, Mobile Billboards, Street Teams, Experiential Concepts, PR Stunts, Street Frames, Food Trucks, Sampling, Gamification and more.

If you are looking for a creative street marketing campaign – from tried and true to never been done – we are the provider for you.
Take a look at these photos of past campaigns to get a better idea of what we do.


Advertising is a very profitable investment for business owners in both the short and long term. Those business owners that have advertising in their budget maintain a competitive advantage over those who don’t. Those who invest in advertising can expect an increase in customers who will go on to become loyal customers, which directly correlates to an increase in profits. Advertising also improves the sale of products, which also leads to an increase in profits by lowering the per unit cost of the product. Advertising can also alter the attitudes and habits of those they are advertising to.

Business owners have a lot of options in terms of advertising for their business, brand or product. However, to maximize the effectiveness, they must make smart decisions regarding the advertisement method they choose because technology has made it easier for people to avoid advertisements or to opt out of them all together.

In fact, one study found that 90% of DVR users skip commercials when watching pre-recorded television shows.

Advertisers are perpetually coming up with innovative ways to ensure that their marketing efforts reach the populace. With street-level advertising, which is advertising confined to the streets, it makes it difficult for people to simply opt out of the advertisement. This is because street-level advertising occurs in unexpected locations, including lobby floors, public transportation or even in trees. This not only makes it difficult for customers to avoid the advertisement, but it can also pique interest. Street level advertising is a smart business decision for those looking to grow and expand their business.


Street-level advertising involves the use of costumes, directional arrows or signs to direct attention to a particular business or product. Street-level advertising also includes the use of enthusiastic people to hand out samples, coupons or answer questions, which reinforces a businesses’ brand by giving customers the opportunity to interact with the business personally. Street level advertising also allows businesses to capitalize on their particular location by targeting pedestrians and drivers. It is also a great way to attract the attention of children, especially when fun costumes are involved.

There are multiple benefits of street level advertising over other methods of advertising: it is one of the most cost effective ways to advertise for your business given that the resources involved are very minimal. Street level advertising is also very economical in the long run because the costumes and signs generally have a very long life-span, giving business owners a great return on investment.

Grassroots Advertising has over 40 years of street credibility in Canada, the United States and Europe with unique and award-winning ad campaigns. Our street level advertising services include:

  • Backpack billboards
  • Experiential Advertising
  • Wildposting® Advertising
  • Outdoor Projection Advertising Services
  • Smart Poster Street Frames
  • Mobile Billboard Vehicle
  • Chalk Art Advertising and Stencils and Street Wash
  • Street Team Advertising and Sampling
  • Cling-Alls Advertising

Whether you are looking for a creative or tried and true street marketing campaign, Grassroots Advertising can deliver exactly what you are looking for.



Poster design and distribution refer to two very different things: while the former involves designing a unique and creative identity, the latter involves aspects that ensure your message reaches the intended audience. Poster distribution comes into play when you need to convey a message on the street or in the public domain in a timely manner.

Our poster distribution service seeks to get your event message to as many people as possible before the due date. We take pride in our meticulously researched and targeted delivery structure, as we consistently endeavour to create the infectious buzz that your occasion deserves.



When we say posters, we mean the paper-printed advertisements or announcements intended for public exhibition. Whether you want to promote an event or product, a poster needs to immediately grab the attention of passersby. This is partly dependent on the poster design, but more so, on correct delivery to the relevant audience at the right hot spots. There are three primary modes of poster distribution:

  1. Hand to hand: The hand to hand delivery of posters is one of the most effective ways of getting your message to your target audience. It is a personal method that quickly raises the profile of your brand. Before every project, we brief our friendly and highly energetic staff on the specifics of your product or event promotion so they can communicate it effectively to the public.
  2. Shop drops: The key to effective marketing is in knowing not only your target market, but also where to find them. Our professional team takes the time to research and plan custom drop routes and destinations that will get word of your product or event out in the most optimal way. Whether your audience is business professionals, nightlife enthusiasts, or college students, we can reach them in events, libraries, pubs, clubs, and a host of other places.
  3. Bespoke: We love our job. We get to deal with creative clients who are looking to try out-of-the-box, fresh ideas for their projects. In such cases, we design bespoke distribution packages tailored around your creative ideas, and get the team to deliver.


We believe that a poster campaign is one of the most cost-effective forms of advertising for events. In fact, statistics show over 65 percent of ticket sales and attendance is usually related to an advanced poster campaign, with the other percentage coming from other – costly – forms of advertising. With such statistics, it would be unwise to run an event without advertising it with a poster campaign.

We work directly with our clients to deliver bespoke poster campaigns for their events, with a well thought out distribution plan targeting all important areas to ensure that every poster is displayed in the most prominent and influential place.

A poster campaign offers these benefits:

  • Posters are the most important visual media
  • They can be displayed in densely populated, public areas
  • They can create an instant impact when placed in key outlets
  • They cover your target area
  • They remain in the public eye
  • They capture the attention of the passerby

We believe that a publicity poster campaign should not just target the major shopping areas. As such, our professional distributors systematically find all the hidden hotspots in the backstreets to display your advertisement. This way, your potential clients are bombarded with your message from your poster advertisement at every turn, prompting them to take action.



Massey Hall & Roy Thomson Hall

Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.

Jungle Media

Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.

MEC Global

Collaborating with Grassroots is a natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.

Havas Media

I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.

Touché Media

Grassroots is an amazing, dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.

Katelan Donnelly
Sony Music Canada

Grassroots is extremely collaborative and goes above and beyond to bring our ideas to life. Always quick, flexible and reliable!