Guerrilla Marketing Services Rome

Discover a range of guerrilla marketing services in the historical city of Rome. As the capital of Italy, Rome boasts a population of over 2.8 million, making it the largest and most populous city in the country. It’s a city steeped in history, spanning over two and a half millennia, earning it the nickname ‘Caput Mundi’ or ‘Capital of the World.’ Rome has been witness to major cultural epochs, from the rise and fall of the Western Empire to the Middle Ages, and Renaissance, and the birthplace of Baroque and Neo-Classicism. Its streets are adorned with famous statues, fountains, and stunning examples of Neo-Classical architecture.


Rome's Wildposting® Renaissance

Street advertising in Rome, with its rich historical tapestry and bustling modern life, is a captivating blend of tradition and innovation. The city’s iconic streets, squares, and piazzas serve as dynamic canvases for advertisers to engage with both residents and the millions of tourists who flock to Rome each year. Among the myriad methods, Wildposting® stands out as a powerful and authentic way to capture attention in this extraordinary setting. The method’s strategic placement of posters and ads in high-traffic areas allows brands to effortlessly become a part of the city’s vibrant street culture. Rome’s appreciation for art, history, and the fusion of old and new makes it an ideal backdrop for Wildposting®, which resonates with a diverse audience. Whether in the historical heart of the city or its contemporary neighborhoods, Wildposting® provides an opportunity for brands to leave a lasting impression on the streets of Rome, adding a unique and artistic dimension to their advertising campaigns.

With over 40 years of experience, we have a proven track record of executing successful guerrilla marketing campaigns in North America and have recently expanded our reach globally. Our budget-friendly and highly visible Wildposting® method strategically places postings throughout the city to maximize exposure.

Rome is home to some of the world’s most iconic tourist destinations, including The Vatican and The Colosseum. Its warm Mediterranean climate, rich historical heritage, vibrant fashion scene, and renowned cuisine make it an enticing location for residents and visitors alike. In Rome, dining often extends into the late hours, followed by leisurely strolls in the city’s charming squares, a tradition you can leverage for experiential advertising.


We’re here to assist you in tailoring your campaign to specific neighborhoods or demographics. Whether you’re targeting the bustling entertainment hub of Trastevere, the tight-knit community of Quadraro, or the authentic Renaissance architecture of San Giovanni, street art and cultural events find appreciation in all corners of the city.

Our experienced team is ready to provide a comprehensive range of marketing services tailored to your needs in Rome.

We invite you to take advantage of our expertise and explore the exciting world of Wildposting® in Rome. Contact us today to discuss your next guerrilla marketing campaign in the Eternal City. Let’s create an unforgettable experience for your brand!


Massey Hall & Roy Thomson Hall

Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.

Jungle Media

Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.

MEC Global

Collaborating with Grassroots is a natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.

Havas Media

I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.

Touché Media

Grassroots is an amazing, dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.

Katelan Donnelly
Sony Music Canada

Grassroots is extremely collaborative and goes above and beyond to bring our ideas to life. Always quick, flexible and reliable!