Experiential marketing does just that: create a real-time experience for current or potential to effectively communicate a message about your company or brand. This memorable form of marketing combines innovative technologies with techniques for engaging your target audience. With experiential marketing, the consumer can directly interact with a product. Typically, experiential marketing takes place in the public sphere, however you can also run an experiential marketing campaign online using mobile and digital tools to engage potential customers – and you can even create a viral experience that generates exposure around your brand or message.