Outdoor projections are often used to promote the launch or release of a product, service or event. These illuminated billboards are edgy and captivating, and can easily be tied in with social media elements. With Projection Advertising, an image or video is created and projected at night for extended visibility. They’re an extremely effective medium for targeting the young and affluent, bar crowds, attendees of specific events, and much more.
Projections allow you to make an unforgettable impact on your audience. This form of advertising gives your campaign an element of surprise, and often works best when tied in with Experiential aspects like Street Teams or collateral handouts. When you want to take your projection campaign to the next level, you can incorporate exciting technologies like SMS Triggers, Green Screens, Gamification, Social Media tie-ins and 3D Mapping elements. Please check out our YouTube channel for examples of past campaigns.