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Author: Emily Rieger

Urban Guerrilla Marketing: How Street Installations Capture Consumer Attention

Urban Guerrilla Marketing: How Street Installations Capture Consumer Attention

Guerrilla Marketing refers to any creative marketing strategy that relies on cost-effective publicity and guerrilla marketing tactics. It seems everyone is thinking about it these days, with restrictions in social mobility due to the global pandemic, social distancing, and surprise marketing at the forefront. Fast-paced metropolitan areas are bombarded with...
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Is Wheat Pasting Posters Illegal? The Murky World of Guerrilla Advertising

Is Wheat Pasting Posters Illegal? The Murky World of Guerrilla Advertising

Wheat pasting is a time-tested method of posting flyers, posters, and advertisements using a homemade adhesive made from flour and water. It’s a staple in the world of guerrilla marketing—cheap, fast, and effective at grabbing attention in high-traffic urban areas. But as effective as it is, many wonder: Is wheat...
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Boost Your Visibility with Strategic Postering in Los Angeles

Boost Your Visibility with Strategic Postering in Los Angeles

Get your message seen in Los Angeles! In a city as massive and fast-paced as LA, it can be hard to break through the noise. At Grassroots Advertising, we specialize in making your message stand out with strategic postering services. Whether you’re promoting an event, product, or cause, our targeted...
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Creative Postering Strategies to Boost Your Brand’s Visibility

Creative Postering Strategies to Boost Your Brand’s Visibility

TLDR: – Physical postering remains effective because it captures attention in ways digital ads can’t.  – Creative strategies like Wildposting® and mural art can make your brand stand out.  – Choosing an experienced partner like Grassroots Advertising can enhance your campaign’s success.    Postering works because it grabs attention instantly,...
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Why Wild Postering is the Secret to Guerrilla Marketing

Why Wild Postering is the Secret to Guerrilla Marketing

TLDR: – Wild postering captures attention in busy city streets, making it a quick way to build awareness.  – It carries a “cool” factor, appealing to younger audiences and making brands feel authentic.  – Grassroots Advertising offers expertise in executing successful wild postering campaigns.    Guerrilla marketing is all about...
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