Category: Advertising

4 Benefits of Advertising During Tough Times

4 Benefits of Advertising During Tough Times

As Bruce Barton says, “In good times, people want to advertise, in bad times, they have to.” During difficult economic times, it can be extremely tempting to cutback or completely eliminate advertising. Sales are decreasing, which results in a profit loss, and cutting your advertising budget seems to be the...
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4 Out Of The Box Places To Advertise

4 Out Of The Box Places To Advertise

Effective brand promotion requires creative thinking. It requires the brand’s marketing team to devise new and different ways to engage potential audiences within their target demographic. Our team has many years’ experience devising creative promotional campaigns, and within this post, we’ll look at four out-of-the box places to advertise products....
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6 Steps To Launching A Successful Advertising Campaign

6 Steps To Launching A Successful Advertising Campaign

Launching your own advertising campaign is a process that requires thorough planning. Coming up with a strategic and ultimately attractive marketing plan is necessary to finding good ROI for both your time on the project and the ad spend itself. Identifying your goals and acknowledging your competitors should all be...
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Out-Of-The-Box Marketing Ideas For 2016

Out-Of-The-Box Marketing Ideas For 2016

While we still have a little time left in 2015, the Grassroots team is already looking towards the New Year for inspiration and new promotional ideas. Marketing is a worldwide form of exposing a brand. It is important that these strategies and campaigns are done in a manner that will...
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Cost Effective Guerilla Strategies

Cost Effective Guerilla Strategies

Guerrilla marketing strategies begin as innovative concepts that are executed to help a brand gain attention through unconventional advertisement campaigns. These hard-to-miss marketing schemes prevent businesses from spending more than they can afford on brand promotion while still making a large impression. In fact, guerilla strategies not only save a...
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