Category: Guerilla Marketing

Evaluating Pros and Cons of Guerilla Advertising

Evaluating Pros and Cons of Guerilla Advertising

Guerilla Advertising usually goes extraordinarily well, but there have been some campaigns that have gone terribly wrong.  Thus, it’s crucial to understand and evaluate all aspects of Guerilla Advertising to prevent distress and disaster. Looking at the positive and negative features of Guerilla Marketing helps add insight into whether this...
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How to Execute a Guerrilla Marketing Campaign

How to Execute a Guerrilla Marketing Campaign

Executing a guerrilla marketing campaign provides freedom in the business world. Guerrilla marketing has little to no restrictions, rules, and boundaries. You can directly interact with your audience in a creative way that is impossible to ignore. Guerrilla marketing is personalized, edgy, thrilling, and memorable. Guerrilla marketing campaigns are exciting...
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Grassroots’ Top Guerrilla Marketing Campaigns of 2019

Grassroots’ Top Guerrilla Marketing Campaigns of 2019

As this year comes to an end, it’s time to reveal our top Guerrilla Marketing campaigns of 2019. Beefeater Pink Guerrilla Marketing Campaign We took Out of Home Advertising to a whole new level by targeting a sense that most marketing campaigns don’t stimulate. To promote the strawberry-flavored gin, Beefeater...
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8 Reasons Why You Should Use Guerilla Marketing

8 Reasons Why You Should Use Guerilla Marketing

Guerilla marketing is out-of-the-box, exciting, and memorable. Even the history of the word guerilla marketing is unique. It got its term from guerilla warfare, which is a type of irregular warfare that uses small tactical strategies that have elements of surprise, such as ambushes. Guerilla marketing was inspired by this...
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Grassroots’ Best Guerrilla Marketing Campaigns

Grassroots’ Best Guerrilla Marketing Campaigns

Guerrilla Marketing Campaigns take consumers by surprise, make a bold statement, and are memorable. They are also extremely fun to execute, have a high return on investment, and represent brands in an exceptionally positive light. Grassroots has been in the guerrilla marketing business for over 35 years, so we’ve rolled...
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