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Staff Picks 2014

Staff Picks 2014

As 2014 comes to a close, the Grassroots staff explain our favourite campaigns this year: Heineken Display Truck Bright lights, loud music, dancers and beer, what’s not to like? – Lynne Brady, Business Manager
Bacardi Untameable Monster Wildposting^® campaign combined with a special projection production that brought an existing...

Telus’ Grand Gesture Campaign

“Enjoying Yourself Yet, Ramona?” This past June, Grassroots Advertising played a part in surprising 20-year-old (and counting) Telus customer Ramona as part of the Telus Grand Gesture campaign. Watch as the Care-A-Van picks Ramona up for a day of adventure and spoils her rotten. Spot the Grassroots truck at 0:52...

Limb Loss Awareness Month

Limb Loss Awareness Month

Did you know April is Limb Loss Awareness Month? Grassroots Advertising is happy to help Ottobock, Canada, spread the word! On April 4th, our friend Chalkmaster Dave spent hours on his masterpiece, chatting up passersby and helping to spread awareness. Each prosthetic limb took an hour to draw, but the...

Grassroots Helps Doug & Serge Conduct Campaign for Daily Bread Food Bank

Grassroots Helps Doug & Serge Conduct Campaign for Daily Bread Food Bank

Doug & Serge of Toronto has begun a pro bono holiday season campaign in support of the Daily Bread Food Bank, also based in Toronto. The campaign, called “#Share2Feed,” makes use of street posters, washroom posters, and other materials around the city. The creative encourages consumers to take photographs of...

Grassroots Campaign for Raising The Roof

Grassroots Campaign for Raising The Roof

As part of a campaign to get people thinking about the way they treat homeless youth, these posters were placed on the ground, on steps, and in other places where homeless youth are often seen and ignored. This campaign was created by Leo Burnett, with media planning handled by Starcom...

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