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Grassroots Campaign for Raising The Roof

Grassroots Campaign for Raising The Roof

As part of a campaign to get people thinking about the way they treat homeless youth, these posters were placed on the ground, on steps, and in other places where homeless youth are often seen and ignored. This campaign was created by Leo Burnett, with media planning handled by Starcom...
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Street Fleet Expanded With addition of Mobile Display Truck

Street Fleet Expanded With addition of Mobile Display Truck

Philips took their new products on the road, handing out free hot chocolate along the way. The campaign ran in Toronto, Montreal & Vancouver. It was en” light” ening.              
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