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Evaluating Pros and Cons of Guerilla Advertising

Evaluating Pros and Cons of Guerilla Advertising

Guerilla Advertising usually goes extraordinarily well, but there have been some campaigns that have gone terribly wrong.  Thus, it’s crucial to understand and evaluate all aspects of Guerilla Advertising to prevent distress and disaster. Looking at the positive and negative features of Guerilla Marketing helps add insight into whether this...
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How to Launch a Successful Wildposting<sup>®</sup> Campaign

How to Launch a Successful Wildposting® Campaign

Bring your message to the streets by Wildposting® your city. Wildposting® is an extremely effective advertising medium that has been around throughout human history and continues to be influential today. Launching a Wildposting® campaign is a relatively straightforward process. The beginning of the planning process is similar to other advertising mediums...
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10 Extraordinary Examples of Human Billboard Advertising

10 Extraordinary Examples of Human Billboard Advertising

Boost your brand with human billboard advertising. Human Billboard Advertising is when an ambassador applies an advertisement onto themselves. This incorporates advertisements on clothing, holding a sign, wearing items with advertisements, and even tattooing an advertisement. Human Billboards bring your message directly to your customers, and they cannot be ignored,...
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15 Exceptional Experiential Marketing Examples

15 Exceptional Experiential Marketing Examples

Experiential marketing, also known as engagement marketing, creates closer connections between consumers and brands by engrossing them in exciting and unforgettable experiences. Experiential marketing builds relationships, brand awareness, and trust. The premise is that if people have a positive experience with an experiential marketing campaign, then they will associate those...
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Vibrant Wildposting<sup>®</sup> Color Combinations for Summer

Vibrant Wildposting® Color Combinations for Summer

Summer is finally here which means longer days, warmer weather and lots and lots of sunshine. More people are outside soaking up the sun which makes Wildposting® the perfect summer advertising medium. As the seasons change, so do the colors. When choosing Wildposting® colors, we recommend utilizing colors that will...
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