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Author: Emily Rieger

Grassroots’ Best Guerrilla Marketing Campaigns

Grassroots’ Best Guerrilla Marketing Campaigns

Guerrilla Marketing Campaigns take consumers by surprise, make a bold statement, and are memorable. They are also extremely fun to execute, have a high return on investment, and represent brands in an exceptionally positive light. Grassroots has been in the guerrilla marketing business for over 35 years, so we’ve rolled...
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Advantages of using a Mural to Promote your Brand

Advantages of using a Mural to Promote your Brand

As Mathiole once said, “Art speaks where words are unable to explain.” Art is extremely impactful, and it enables us to interact in a unique way. It’s a channel for us to express our feelings and beliefs. Plus, let’s not forget about how beautiful it is to look at. Art...
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How to Design an Effective Projection Display

How to Design an Effective Projection Display

Projections are a tremendously efficient way to promote your brand since they have high exposure and can incorporate elements of surprise. Projection campaigns create memorable integrated experiences that reach massive audiences all night long. They are also extremely flexible in timing and scope, and they can be displayed in unpredictable...
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Grassroots Goes Global

Grassroots Goes Global

Grassroots is committed to creating everyone’s dream campaigns in their dream locations. We recently worked with FILA North America to endorse three FILA campaigns in Europe and United States. We provided Wildposting® services for FILA in NYC, Atlanta, Berlin, Paris, Amsterdam and London. In NYC, the Bandier campaign was conducted...
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How to Pick the Best Colors for your Wildposting<sup>®</sup>

How to Pick the Best Colors for your Wildposting®

Wildposting® is an extremely effective advertising medium that reaches a gigantic audience while creating brand awareness and recognition. However, the amount of engagement is significantly influenced by the design of the Wildposting®. There are many elements that go into creating a design, but color is one of the most significant...
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