As the name suggests, Chalk Art is when art is depicted on pavement using chalk as the drawing tool. At Grassroots, we use chalk art to represent brands, events, causes, and/or talents. Chalk Art is an impactful marketing medium since it captivates audiences, elicits emotions, and builds memories. It is pleasing to look at and entertaining to talk about. It is also shared with the community and enhances the neighborhood environment. Chalk Art can reach an even greater audience by utilizing hashtags and incorporating photo opportunities.
Below are 10 spectacular Chalk Art campaigns we have launched.
Alexander Keith’s Brewery Chalk Art
To boost Alexander Keith’s beer, the inside of their brewery was illustrated on the sidewalk.
Toronto Tourism Chalk Art
The CN Tower, which is one of Toronto’s key tourist attractions, was depicted to entice people to visit Toronto.
CUPE Chalk Art
To advocate CUPE, a giant swimming pool was portrayed, and it even had a lifeguard to add authenticity.
Mini Chalk Art
A thrilling display with an outstanding photo opportunity was used to boost the car brand, Mini.
ROM Chalk Art
An exhibit was drawn in front of the Royal Ontario Museum to lure people in.
Somersby Chalk Art
To welcome Summer, Somersby combined their social media campaign with their chalk art by writing the hashtag #SOMERSBYSUMMER below their apple-shaped swimming pool.
Sephora Chalk Art
A giant lipstick was drawn on the sidewalk to boost Sephora cosmetics.
Lucky Charms Chalk Art
To promote the hit breakfast cereal, giant charms and a rainbow over a mountain were illustrated.
Crush Wine Chalk Art
An enormous Crush Wine bottle was portrayed to persuade people to purchase it.
Limb Loss Awareness Chalk Art
Prosthetic limbs were depicted to support Limb Loss Awareness month.