28 Aug 2019
Posted by: Emily Rieger

Grassroots’ Top 7 Mobile Vehicle Advertising Campaigns

We have launched a wide range of mobile vehicle advertising campaigns. From food trucks to display trucks to digital billboard trucks, we have done it all.

Here are our top Mobile Vehicle Advertising Campaigns.

Malibu Rum Mobile Vehicle Advertising Campaign

malibu rum mobile vehicle advertising

To promote Malibu Rum, we transformed our display truck into a mobile Malibu Bar. Complete with a bamboo roof, surfboards, towels, beach sand, a photo wall, and, of course, a Tiki Bar. We drove the Island in the 6ix around Toronto, and street teams handed out mini bottles of Malibu Rum along with branded swag.

Love Island Mobile Vehicle Advertising Campaign

love island mobile vehicle advertising

To announce Love Island airing in Canada, our display truck drove around Toronto and parked in high-traffic areas for 10 consecutive days. Street teams interacted with pedestrians and promoted the hit TV show by handing out branded beach balls.

Stewardship Mobile Vehicle Advertising Campaign

stewardship mobile vehicle advertising

To raise awareness about recycling rules, brand ambassadors were serving free ice cream and handing out iPads to pedestrians so they could play a recycling-themed game.

Nordstrom Mobile Vehicle Advertising Campaign

nordstrom mobile vehicle advertising

A Nordstrom truck handed out flowers to the public to welcome Spring while boosting their brand.

Holt Renfrew Mobile Vehicle Advertising Campaign

holt renfrew mobile vehicle advertising

Passersby were invited onto the Holt Renfrew display truck to play games, and they could win Holt Renfrew items.

Heineken Mobile Vehicle Advertising Campaign

Heineken mobile vehicle advertising

A display truck with dancing ambassadors and a DJ was parked in front of popular downtown nightclubs to promote Heineken.

Foodora Mobile Vehicle Advertising Campaign

foodora mobile vehicle advertising

A Foodora truck handed out free meals to the public to promote ordering food through Foodora.