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5 Ways Experiential Marketing Can Benefit Your Brand

5 Ways Experiential Marketing Can Benefit Your Brand

Experiential marketing, also known as engagement marketing, strengthens the bond between people and brands. Consumers can directly interact with a brand in an entertaining setting, as opposed to just watching or reading about it. Experiential events are exciting to plan and even more exciting to partake in. Plus, they have...
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10 Exceptional Chalk Art Campaigns

10 Exceptional Chalk Art Campaigns

As the name suggests, Chalk Art is when art is depicted on pavement using chalk as the drawing tool. At Grassroots, we use chalk art to represent brands, events, causes, and/or talents. Chalk Art is an impactful marketing medium since it captivates audiences, elicits emotions, and builds memories. It is...
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3 Reasons to Utilize Indoor Advertising

3 Reasons to Utilize Indoor Advertising

At Grassroots, we define indoor advertisements as posters, postcards, flyers, or brochures that are placed in various venues. Indoor advertising is extremely well suited for art shows, concerts, and/or events, but any brand can benefit from it. Here are 3 amazing advantages of indoor advertising… Targeted Advertising With indoor advertising,...
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10 Innovative Projection Campaigns

10 Innovative Projection Campaigns

Projections open the door to countless creative and sensational opportunities for campaigns. They tie exceptionally well with experiential aspects such as street teams or handouts. We also offer several unique features for projections, like live-streaming, 3D mapping, format gaming, green screens, and much more! Here are 10 cutting-edge projection campaigns...
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Grassroots’ Top 10 Off the Wall Campaigns

Grassroots’ Top 10 Off the Wall Campaigns

At Grassroots, we define Off the Wall campaigns as Wildposting® that have one or more objects attached to them. The purpose of the item varies from campaign to campaign. Sometimes it’s free samples for pedestrians to take home with them. Other times, the objective is just to make the poster...
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